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we are targeting approximately 1.5 crores urban, employed women who are consuming organic products, and also are decision makers for their own purchases (be it online or offline).
with this market share, we have an opportunity to stand out with our product design, product quality, product shelf life, and consistent engagement to gain brand recall.
we are offering wellness products and our SKU are onion shampoo, aloe vera gel, hair vitalizer and further wellness products which are yet to be defined.
our recent outlined USPs are
we are targeting working women in urban societies of Indian cities.
we are competing with chemical-based, early entrant companies which has got major market hold for shampoo, gel and other cosmetic & lifestyle products. these companies are:
these are the companies which have got our accurate target audience.
there are other products too however, our audience's priority products are as listed above.
our product design concept has the charm to stand out on shelves, at a general store, grocery shopping centres and other placement locations like pharmacies etc...
and to connect with our target audience, we were convinced with the name Garima...
here's what we did to make it look international,
and also it would be easily pronounced by the international audience (B2B and B2C)
Garéma would be pronounced as Garima and would have no issues in registration and trademarks as there are no products or brands with the spell of garima as Garéma.
3 vowel name makes it easy to recall in the international market too.
and it stands equal with all leading brands, aesthetically; here's a look.