we start with learning what you’re offering a product or service to the digital network. based on that we identify whos the perfect fit for your offering.

we request access to your existing data from google analytics, Facebook insights and other sources (if any) to analyse your audience behaviour patterns when they are on your webpage, your application or when they are interacting with your post or profile on social media.

based on the collective data, we make an audience persona chart that helps to know the key traits of your audience.

to get more clarity, you must talk to our digital consultant

sure! here’s one for you:

a clothing company sees the entire world as their target audience with products categories such as

• fashion,
• office wear,
• fitness wear,

however; if they could develop different specific audiences, such as

1. fashionista,
2. formals,
3. fitness freaks

it would help the clothing company to attract, engage, and convert the audience effectively.

this process of identifying the ‘characteristics’ of these target audiences is audience analysis.

sounds interesting? let us help you know more about your target audience.